'Epic Disruption:' The State Of The Ad Business

Published: Monday, July 16, 2018 - 2:26pm
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"Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" by Ken Auletta.

Madison Avenue was once a place that many Americans were familiar with because it was synonymous with the major ad agencies that dramatically influenced the culture. And the critically-acclaimed AMC program "Mad Men" helped revive that era for younger generations.

But now, a huge percentage of the country doesn’t want to see ads — whether on their smartphone, laptop or tv screen — regardless of how creative they are. That — along with the growing power of Facebook, Google and others — has put ad agencies in a bind having to figure out the next bold step.

To talk about all of that, The Show was joined by best-selling author and journalist Ken Auletta. His new book is called "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)."

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