What's In A Name — When It Comes To Generations

Published: Tuesday, June 19, 2018 - 4:06pm
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When you think of Baby Boomers or Gen X, you probably have an image that comes to mind. Maybe the same goes for Millennials.

But what about the generation that follows that one?

Brad Snyder, a researcher with New Amsterdam Consulting, joined The Show to explain the business of naming generations and why it even matters.

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