Vizio To Sponsor Fiesta Bowl

By Nick Blumberg
Published: Tuesday, October 28, 2014 - 1:25pm

The Fiesta Bowl has announced its new title sponsor after its longtime sponsor pulled out earlier this year.

After an 18-year relationship, Tostitos announced in June it would no longer pay to sponsor the Fiesta Bowl. Neither side said why, but some experts speculated it was due to the rising cost of sponsoring college football bowl games.

Tuesday, the Fiesta Bowl announced in a release it has landed TV manufacturer Vizio as its new title sponsor. Vizio previously sponsored the Rose Bowl for four seasons.

The move comes before the first year of the new college football playoff system. The Vizio Fiesta Bowl is one of six major bowl games around the country among which the two semifinal games will rotate each year.