Which Super Bowl Commercials Won, And Which Fumbled Away Their Opportunities?

By Mark Brodie, Steve Goldstein
Published: Monday, February 5, 2018 - 4:02pm
Updated: Monday, February 5, 2018 - 6:05pm

Audio icon Download mp3 (9.55 MB)

Super Bowl commercials — they might be the reason you tuned in this year. One series of ads won the internet and perhaps, America’s heart.

And on the flip side, one commercial drawing ire is the Dodge Ram spot overlaid with dramatic music and a portion of a Martin Luther King Jr. speech. Twitter user Kate Harlow responded by using other portions of the same speech and editing it over the original truck commercial. We’ve got snippets of both for you for comparison:

With us for a few minutes to weigh in on which commercials won the day and which fumbled away their opportunities is Louie Moses, president and chief creative officer of Phoenix-based Moses Inc.

(Photo by Jackie Hai - KJZZ)
Louie Moses

The Show