Companies Look To Beat Rideshare Services At Their Own Game

Published: Thursday, September 15, 2016 - 5:08pm
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Traditional taxi services have been hit hard by competition from ridesharing companies like Uber and Lyft. That has led Valley-based Total Transit to evolve its business model. A new app gives riders the chance to choose whether they want to book a taxi, a rideshare vehicle or a rideshare van. 

Matt Classen is Total Transit’s General Manager.

Other big cities have also seen their traditional taxi companies attempt to take on Uber and Lyft at their own game.

To tell us about those trends, we spoke to Andrew Hawkins, who covers transportation for The Verge.

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