New Name Unites Divisions Of Scottsdale Arts

By Steve Goldstein
Published: Wednesday, September 7, 2016 - 3:23pm
Updated: Wednesday, September 7, 2016 - 4:30pm
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Branding comes in many forms and re-branding can have a huge impact on the perception of and feelings about a person, company or organization.

And it can help a group increase its competitiveness.

Recently, the Scottsdale Cultural Council changed its name to Scottsdale Arts.

We found out the reasons why from Scottsdale Arts President and CEO Neale Perl.