New Name Unites Divisions Of Scottsdale Arts
Branding comes in many forms and re-branding can have a huge impact on the perception of and feelings about a person, company or organization.
And it can help a group increase its competitiveness.
Recently, the Scottsdale Cultural Council changed its name to Scottsdale Arts.
We found out the reasons why from Scottsdale Arts President and CEO Neale Perl.