Political Ads Using Humor May Work Better Than Attack Ads

Published: Wednesday, March 2, 2016 - 3:36pm
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The campaign ads are coming to television, radio, YouTube and your voice mailbox.

Most of them will blend into others, and many of them will involve hardcore attacks on opponents with deep, scary voices and words and phrases that may or may not be truthful.

But warm and humorous ads can be more effective. Humorist Brian Nissen spoke about that.

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