Democrats spending more than Republicans on Spanish-language ads

October 01, 2012

According to a survey of ten states with large Latino populations, Democratic candidates for federal office are spending twice as much as their Republican counterparts on Spanish-language political ads.From Phoenix, KJZZ’s Steve Goldstein has more.

The report on the 10 states by the U.S. Hispanic Chamber of Commerce and Kantar Media’s Campaign Media Analysis Group shows spending on Spanish-language ads has increased only slightly from previous election cycles. President Barack Obama’s campaign has dedicated about 9 percent of its advertising budget to Spanish-language ads, while Republican nominee Mitt Romney has spent about 4 percent.

In U.S. House races, Democratic candidates and groups have invested nearly 12 percent of their ad dollars for Spanish-speaking spots, while Republican campaigns have invested less than 1 percent. Of the 10 states analyzed, the most spending was done in Florida. Arizona was sixth on the list.

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