Most 'momfluencers' don't make much money, but they put a lot of pressure on new parents

By Lauren Gilger
Published: Friday, April 14, 2023 - 11:25am
Updated: Friday, April 14, 2023 - 11:30am

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Sara Petersen Momfluenced book
Beacon Press, Winky Lewis
Sara Petersen, author of “Momfluenced.”

The world of influencers on social media is vast: You have your TikTok stars dancing away with their millions; your YouTubers reviewing and recommending everything from skin products to tech tips; and, of course, your Instagram lifestylers posting perfect images of their lives, their clothes, their homes — and, yes, their kids.

This is where the momfluencer comes in. The private work of raising children has become a performance — and a revenue stream.

In her new book “Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture,” Sara Petersen dissects the culture that got us here and why we can’t stop watching. She joined The Show to talk about it.

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