Recreational adult-use marijuana is legal in Arizona. But advertising it can be a challenge

By Mark Brodie
Published: Tuesday, March 22, 2022 - 1:15pm
Updated: Tuesday, March 22, 2022 - 1:21pm

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Baked Bros. Pourable THC Syrup
Proven Media
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Arizona voters approved recreational adult-use marijuana in 2020. The law spells out that dispensaries are allowed to advertise, but they cannot package or label marijuana in a way that’d be appealing to kids; that includes a ban on products that resemble animals, people, fruits, toys or cartoons or with names that are similar to food or drink brands that are marketed to children.

State lawmakers this year are also considering further regulations on marijuana advertising, including a restriction on billboards within 1,000 feet of schools, churches, parks and childcare centers.

Kim Prince says the approval of Prop. 207 in 2020 to legalize recreational marijuana opened a flood of brands coming into Arizona from California and other states, creating a highly competitive market.

Prince is founder of the Valley-based company Proven Media, a PR firm serving the cannabis space.

The Show spoke with her to learn how the industry goes about advertising to potential consumers.

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