College athletes can now profit from their names. What's the market for that in Arizona?

By Mark Brodie
Published: Wednesday, January 19, 2022 - 12:15pm
Updated: Sunday, January 23, 2022 - 9:49am

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Jayden Daniels NIL Ford Mustang
Jayden Daniels
Under the new NIL rules, ASU quarterback Jayden Daniels announced a partnership with Jones Auto Group by showing off his Ford Mustang on Twitter.

A new survey finds a majority of Americans support new rules that allow college student-athletes to make money off of their name, image or likeness — knowns as NIL. The numbers find that support is even higher among college sports fans.

Last year, the NCAA — following the lead of several states — changed its rules on NIL to allow student-athletes to benefit. Since then, some student-athletes have signed deals worth upwards of six figures.

The poll was conducted for the Global Sport Institute at Arizona State University. The Show spoke with the institute's CEO, Kenneth Shropshire, to learn about the evolving NIL landscape.

Jayden Daniels bobblehead from DaBobblehead
Official bobblehead of ASU quarterback Jayden Daniels bobblehead from DaBobblehead.

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