College athletes can now profit from their names. What's the market for that in Arizona?
A new survey finds a majority of Americans support new rules that allow college student-athletes to make money off of their name, image or likeness — knowns as NIL. The numbers find that support is even higher among college sports fans.
Last year, the NCAA — following the lead of several states — changed its rules on NIL to allow student-athletes to benefit. Since then, some student-athletes have signed deals worth upwards of six figures.
The poll was conducted for the Global Sport Institute at Arizona State University. The Show spoke with the institute's CEO, Kenneth Shropshire, to learn about the evolving NIL landscape.