Juul to pay $14.5 mil to settle Arizona vaping lawsuit

Published: Tuesday, November 23, 2021 - 6:25pm

The nation's largest manufacturer of vaping products has agreed to change how it does promotion in Arizona and elsewhere. In a deal announced Tuesday, Juul Labs agreed not to use marketing that appeals to anyone younger than 21. 

 The agreement specifically includes a ban on marketing or advertising material for Juul products on any social media platform and not paying social media "influencers'' to promote their products.

The company will pay $14.5 million to settle the lawsuit filed against it nearly two years ago by the Arizona attorney general.

The state will keep $2 million of the settlement to cover its litigation costs. The deal requires the balance to be spent on programs to help addicted youths end their addiction to e-cigarettes and education programs to keep others from starting the habit in the first place.

In filing suit, the state charged that the pods marketed by Juul dispensed more nicotine than cigarettes.