Will Immersive Art Be The Future For Arizona Museums?

By Ayana Hamilton
Published: Tuesday, September 21, 2021 - 3:31pm

Van Gogh Experience
Jean Clare Sarmiento/KJZZ
Attendees enjoy the Van Gogh Experience in Scottsdale on Sept. 12, 2021.

Immersive art is transforming the way we experience exhibits. Will it impact Arizona museums? 

The Van Gogh Immersive Experience is now showing in Old Town Scottsdale and it’s appealing to a younger generation.

Scottsdale Museum of Contemporary Arts Director Jennifer McCabe says it plans to incorporate immersive installations in the future. 

"The Van Gogh Experience is very different from what a museum is. For the Scottsdale Museum of Contemporary Arts, we had our own exhibitions in the past that have been immersive and digital, they have been very popular. I definitely see that it is a space that we’ll continue programming when we can,”  McCabe said.

The Scottsdale venue wants people to fall in love with its art. McCabe said it is looking forward to bringing the immersive light experience by Phillip K Smith III at the end of 2022.

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