Campaign 101 with local experts

May 30, 2012

Wes Gullett, partner at the consulting firm First Strategic, and Bob Grossfeld, president and CEO of The Media Guys, talk about modern campaigning and candidates.

Veteran political consultants Gullett and Grossfeld cover the gamut of campaigns and elections. Both say everyone deals with political math, including how many voters are in a particular district and in which party they're registered.

They also offer their insights on strategy, fundraising, and how well negative advertising works in winning elections.

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