'Phoenix Cactus Map': Artist Redefines The City Through Its Iconic Desert Plants

By Steve Goldstein
Published: Monday, April 19, 2021 - 11:44am

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Jen Urso
Jen Urso.

Options like MapQuest, Google Maps and GPS in our cars have dramatically changed how we travel from neighborhood to neighborhood or city to city.

Even as those have made us more efficient and possibly more able to notice designated points and places around us, we tend to focus more on buildings and structures and less on natural elements.

Jen Urso has been aiming to change that. She’s been designing maps of the Phoenix area for a while, but recently she developed a map to help identify where you are based on a cactus on a corner or next to a museum or restaurant.

The Show spoke with Urso to learn more about her cactus mapmaking.

Jen Urso Cactus Map
Jen Urso
A closer look at Jen Urso's "Cactus Map."

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