Arizona Opera And Other Nonprofits Focus On Engagement To Gain And Keep Supporters

Published: Thursday, June 18, 2015 - 4:23pm
Audio icon Download mp3 (5.49 MB)

Nonprofits are competing with each other sometimes and often with other businesses as they try to get our attention and our money.

Arizona Opera has decided to keep its supporters interested by introducing a Book Club that features works that can get subscribers and other potential patrons ready for next fall’s productions.

We talked with Pat Lewis, Senior Professional in Residence at ASU’s Lodestar Center for Philanthropy and Nonprofit Innovation. She said the key word is engagement.

If you like this story, Donate Now!