How Amazon's New Scottsdale Bookstore Fits Into The Business Model

By Lauren Gilger
Published: Tuesday, November 26, 2019 - 12:32pm
Updated: Tuesday, November 26, 2019 - 2:18pm

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Amazon Books Scottsdale Quarter
Amazon Books at Scottsdale Quarter.

Many people love the atmosphere of a good bookstore, filled with people deep into fantasies and nonfictions, only disrupted by the quiet sound of people turning the pages.

Recently, a new bookstore in Scottsdale Quarter just opened for readers, but it comes from an unlikely source: Amazon.

Many people think its opening is ironic, since Amazon has been largely blamed for killing brick-and-mortar bookstores, but others believe it’s not so simple.

Hitendra Chaturvedi is a supply chain management professor at ASU’s W.P. Carey School of Business and was an entrepreneur himself. He says, to understand all of this, you have to first understand Amazon’s bigger strategy.

EDITOR'S NOTE: The story has been updated to correct the spelling of Hitendra Chaturvedi's name.

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