Selling Spanish Immersion

KJZZ ENews: Selling Spanish Immersion - March 19-21

 

Photo of Jim Paluzzi
Throughout the Southwest, adult Americans are heading for the border-- the Guatemalan border-- to learn Spanish.  KJZZ General Manager Jim Paluzzi embedded himself at a Spanish immersion school in Guatemala to learn about this cottage industry. He'll explore who's going there, who's teaching them and why.



Tune in to hear these stories on KJZZ at 6:30 and 8:30 a.m. during Morning Edition


Paluzzi interviews an instructor
MON., 3/19: WHY SPANISH?

Americans are notorious for being monolingual. Gallup poll research shows that three out of every four Americans can’t carry on a conversation in a second language. If you’re going to learn another language in the Southwest, that usually means Spanish.  Paluzzi investigates why some adult English speakers sought to be bi-lingual and how they’re using Spanish in their lives.


Guatemala landscape
TUE., 3/20: WHY GUATEMALA?

These days, the ability to communicate in Spanish can be a key asset in the job market. To speak with confidence, however, often takes an immersion experience in a Spanish-speaking country. The Central American nation of Guatemala is developing a reputation as the go-to place for Spanish immersion. Paluzzi discovers first-hand why Guatemala is in demand.


Paluzzi interviewing his teacher
WED., 3/21: IT TAKES A MAESTRA
Students are flocking to Spanish immersion programs in countries like Guatemala. It has given birth to a new industry that attracts many women to the business. Paluzzi discovered that when you study with one of these Spanish teachers, your investment is a lifeline.
 
 

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