How magazine covers influence consumers

July 03, 2013

The latest edition of The New Yorker magazine has led to a lot of debate about same sex marriage and childhood icons. It features Bert and Ernie of Sesame Street cuddling on the couch watching the Supreme Court on television, a reference to the high court overturning the Defense of Marriage Act.

"Mister Magazine" Samir Husni, who directs the Magazine Innovation Center at the University of Mississippi's School of Journalism, and Phoenix Magazine Editor-in-Chief Keridwen Cornelius, talked about the impact of magazine covers in generating buzz and sales.