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Presidential Prose

 
November 17, 2008

Coretta Scott King, wife of Dr. Martin Luther King Jr., prays with Chicano leader Cesar Chavez during his June 1972 fast at the Santa Rita Center in Phoenix. (Photo Courtesy: Chavez Foundation)
Coretta Scott King, wife of Dr. Martin Luther King Jr., prays with Chicano leader Cesar Chavez during his June 1972 fast at the Santa Rita Center in Phoenix. (Photo Courtesy: Chavez Foundation)

Voters across the country posted Si Se Puede signs, like this one in Texas, to show support. (Photo Courtesy: Flickr/Brian)
Voters across the country posted Si Se Puede signs, like this one in Texas, to show support. (Photo Courtesy: Flickr/Brian)

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( Phoenix ) In his 2008 road to the White House, President-elect Barack Obama campaigned on a theme built around the slogan "Yes We Can." It helped him secure the country's most coveted office and a place in history. But the nation's new banner for change doesn't come from election spin doctors. The mantra originates from an important moment in the Chicano civil rights movement headquartered in a small Latino community center in South Phoenix. The year was 1972. KJZZ's Marcos Najera reports.

[ Marcos Najera ]

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Presidential Prose by Marcos Najera for KJZZ.

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Title: Presidential Prose
Author: Marcos Najera
Publisher: KJZZ 91.5FM
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