We kick off a new series called "Central." We’ll be road tripping up Central Avenue, from South Mountain to North Mountain over the next few weeks.
New Contract Allows For Advertisement At Rest Stops
The next time you stop for a potty break on an Arizona highway, you could find parts of the rest area sponsored.
The Department of Transportation has awarded a five-year, $18 million contract to Infrastructure Corporation of America to maintain the state’s 25 rest areas. But part of the deal allows ICA to sell sponsorship and advertising, according to ADOT’s Gail Lewis.
“What we're hoping to get out of this is really additional services in exchange for the sponsorships,” Lewis said. “So the pet area, the picnic area, Wi-Fi brought to you by Verizon or whatever. What we'd really like to get is get those enhanced services.”
The state will get a share of whatever ICA sells, with a minimum guarantee of $355,000 over five years.