What Makes An Effective Political Ad

Published: Thursday, November 6, 2014 - 4:02pm
Updated: Thursday, November 6, 2014 - 5:04pm
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If you watched television at all over the past six months, especially the local channels, you couldn't escape from political ads. Some commercial breaks featured five campaign spots in a row.

What type of ads are most effective and how is technology changing them? We talked with Craig Allen, associate professor for the Walter Cronkite School at ASU, and Mesa-based ad maker Brian Nissen.

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