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How Businesses Need To Think About Expanding Into Other Products
Gibson, which has made guitars for Elvis, Eric Clapton and B.B. King, among many others, filed for Chapter 11 bankruptcy protection this month. Its filing says the company has up to $500 million in debt and alludes to problems with its consumer electronics business.
So how did a company famous for making guitars run into problems with making something other than guitars?
Pai-Ling Yin, an associate professor of Clinical Entrepreneurship at the USC Marshall School of Business, talked to The Show about it.