Each Year, Stores Opening Sooner To Get Jump On Black Friday

Published: Wednesday, November 22, 2017 - 4:28pm
Updated: Wednesday, November 22, 2017 - 4:32pm
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On Thursday, after the Thanksgiving dinner has been eaten and the dishes have been washed, it’ll time to take part in that honored holiday tradition of ... Black Friday shopping.

Each year stores seem to be opening sooner to get the jump on holiday revenue.

We’re joined by Kit Yarrow, a consumer research psychologist at Golden Gate University.


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