Creating A New Marketing Strategy And Name For The Phoenix Coyotes
The Phoenix Coyotes want you to know that they are “Here to Stay." The slogan is all over the team’s marketing campaign for their upcoming season, which starts in a couple of weeks. While it is true that the team will be staying in Glendale, the same can not be said for its name. The new ownership group has said the team will eventually be known as the Arizona Coyotes. Next season is the earliest that change would happen.
What difference does the geography associated with a team make? Joe Castor, president of the Valley-based firm SportsCastor Marketing gave his point of view. He pointed out the vast majority of teams in the four major North American sports are named after their city with a few named after their state and a couple named after a region.