The Golden State Warriors were crowned NBA champs earlier this week for the second time in three seasons.

TV ratings were the highest for an NBA Finals series since 1998, and the sport’s popularity in social media is on the rise. But can the league overcome the NFL to become America’s most-loved game?

We asked Kenneth Shropshire of the Wharton School of Business about that. Starting next month, he’ll join ASU to design and lead a new international sports center.