What's The Significance Of Taser Changing Its Name To Axon?

Published: Friday, April 7, 2017 - 3:06pm
Updated: Friday, April 7, 2017 - 3:14pm

(Photo by Jimmy Jenkins - KJZZ)
Taser International, based in Scottsdale, is now Axon.

Taser International, the Scottsdale-based company known for its stun guns, has changed its name to Axon.

In fact, the company was so well-known for its stun guns, the product was often just referred to as a Taser.

To talk about the name change and what it means for the company is Mike Wiles. Wiles is an associate professor of marketing at Arizona State University’s W.P. Carey School of Business.

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