In advertising, the magic demographic is 18-34 — but Baby Boomers still seem to be driving the U.S. economy.
More Freeway Exit Signs Going Up Around The Valley
You may have noticed some new signs along Valley freeways, and maybe they’re making you hungry. If that’s the case, Win Holden will be pretty happy.
He’s the publisher of Arizona Highways Magazine and the CEO of Grand Canyon State Logo Signs, which is in charge of the blue signs near freeway exits that tell drivers where they can eat and gas up, among other services. He said the program has been in rural parts of the state for almost 30 years.
Holden said the plan is to be done putting up signs in the Valley in three years, to be finished statewide within five years.