In advertising, the magic demographic is 18-34 — but Baby Boomers still seem to be driving the U.S. economy.
Shopping Centers Opting For Open Air
It may be hard to believe this time of year, but shopping centers are starting to open themselves up to the elements. And this new wave of outdoor malls doesn’t just include stores and restaurants, but also office space and housing.
Jeff Green is president of retail consulting firm Jeff Green Partners. He met me at one of the new kinds of malls, Scottsdale Quarter, which is across the street from a similar center, Kierland Commons.