In advertising, the magic demographic is 18-34 — but Baby Boomers still seem to be driving the U.S. economy.
A Look Back At The Valley's Big Sports Hires
The Diamondbacks' big splash with the hiring of Tony La Russa isn't the only one Valley teams have made over the years.
The Suns traded for Charles Barkley and Shaquille O'Neal. The Diamondbacks signed Randy Johnson.
For some insight on what the Phoenix sports scene is really like, we spoke to Todd Walsh of Fox Sports Arizona, who has covered the games and personalities for a few decades.