New Wireless Phone Service Aimed At Latino Consumers

May 19, 2014

T-Mobile
Univision and T-Mobile have partnered to create Univision Mobile, a wireless phone service geared toward Latino consumers.

A new wireless phone service is being released Monday specifically for Latino consumers. Univision and T-Mobile have partnered to create Univision Mobile, a wireless service they say was created specifically for the Latino community.

Ignacio Meyer is Univision’s senior vice president of enterprise development. He said Phoenix plays an important part in selling the service.

“We definitely will be targeting Phoenix and the Southwest. Phoenix and the entire region is a very important component of the U.S. Hispanic community,” Meyer said. “We have a strong presence there with a local TV station and a local radio station, and we’ll be working very closely with them to be bringing this service to the community.”

The monthly plans range from $30 to $55 and make international texting and calling standard to select Latin American countries.

T-Mobile Senior Marketing Manager Gustavo Pena said Latinos have needs other wireless plans don’t offer.

“We have very strong ties to our native countries, we still have family and friends in our native countries, and we’re in constant contact with them,” Pena said. “So T-Mobile provides the option to add minutes to Mexico, minutes to Latin America or international texting to the basic plans.”

Pena said other wireless carriers offer “Hispanic plans” that sell international calling at an additional cost. He said other services such as Verizon’s Viva Movil simply use Hispanic celebrities like Jennifer Lopez to market to the Latino population.

Univision Mobile will be sold at Walmart stores and independent retailers nationwide, said Pena.